As Creative Director for Eikon my role involved guiding the branding strategy of the platform, connecting it with the overall Thomson Reuters Brand, and setting the ground work for the product’s design system. In collaboration with the Head of UX and the other Design Directors, I was also responsible to craft the overall UX team’s vision, narrative and brand strategy.

From monolithic software to modular system.

Eikon was initially operating as software containing hundreds of different tools, that aimed to financial professionals, from traders to financial analyst. We changed the product’s architecture, to create a modular system of tools, completely customisable, multi platform. We collaborated with senior stakeholders in the business to identify business needs, and designing together the new operating model for the software, organising co - designing workshops and ultimately creating a prototype connected with live data.

One UX team.

We worked restlessly to establish a strong design team at Thomson Reuters, which didn’t exist before. This meant we needed to create a consistent narrative to help the business to understand how design could bring value. I was responsible to consolidate the team’s identity, establishing the communication strategy within the business and the design community in London and New York. This involved all things from creating documentaries to designing the Research lab.