Behavioural science for service design & strategic foresight.

AI, cognition, and decision-making.
I use cognitive science and data to connect tech with people’s needs. Currently running a 146 participants experiment at UCL on trust in AI generated diagnoses.

Transformation, from strategy to delivery.
Led GenAI implementation for ScienceDirect, scaling and guiding a team of 21 through change. I've also got 2 complex design systems under my belt, from strategy to tokens definition.

Service design for the public sector.
At the BBC, I mapped the service ecosystem across 30 + products. At Cambridge, I designed the service model for 108 university libraries. It was all about making sense of the invisible, untangling complexity.