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Thomson Reuters
Creative Direction. Strategy.
As Creative Director for Thomson Reuters Eikon Platform (Now part of the London Stock Exchange Group) my role involved guiding the branding strategy of the platform, connecting it with the overall Thomson Reuters Brand, and setting the ground work for the product’s design system. In collaboration with the Head of UX and the other Design Directors, I was also responsible to craft the overall UX team’s vision, narrative and ways of working.
Outcome
We successfully translated Thomson Reuters' branding strategy into a cohesive design language for the Eikon Platform, ensuring a consistent user experience across all touch - points.
We positioned design as a key driver of business strategy, through ongoing collaboration with senior stakeholders. We also worked on creative a strong narrative for the UX Design Team across the business, exploring different storytelling techniques, such as promos and documentaries.
We established the groundwork for a comprehensive design system strategy, which led to the creation of the Design system for the product, in collaboration with the engineering team.
Focus: the blotter
Part of our remit as Design Team at Thomson Reuters, was to engage in provocative conversations with the business, to foster collaboration with design at different corporation levels, and to find compelling viable solutions that could respond to our customers needs, with a focus on the new generation of traders. The blotter is a tool that can guide trading from analysis to execution. Initial research highlighted that traders found it challenging to gather all information they needed in one place and they had a fragmented workflow which was increasing their speed in execution, we wanted to provide a one go to solution where they could have all the tools they needed in two screens. Although the technical implementation of the dashboard was particularly complex to achieve, we wanted to use this work to ignite change in conversations with senior stakeholders.
The first step for this project was to gather business requirements, working with different stakeholders through workshops and sharing sessions, mapping them out to research findings. The entire design process involved constant negotiation with senior stakeholders, who where involved from the early stages.
A static prototype with provisional data was tested and It highlighted that the tool was helping traders to speed up their execution times. The project presented some complexity related to existing legacy technology, the work triggered lots of conversations and it highlighted the need to evolve the existing product strategy, with the endorsement of senior management.
Creative Direction
The opportunity to work with Thomson Reuters allowed me to tackle all aspects of design. In addition to managing and directing the product with the other Directors, together with my immediate team, I was responsible for developing and managing our group’s brand. We have strategised and created our group’s voice and personality, assuring consistency and quality in all internal and external communications. We were ‘gatekeepers’ of our team’s experience through print, film, moving image, digital and interior design.
The Creative Direction Team was also responsible to design the design language for Thomson Reuters Eikon, Financial Platform, which was then translated into a comprehensive Design System. The idea of having a Design System and a visual language that was based on different product use cases was quite new to the business, we created different tools to socialise the work we have been doing, which include a promotional video and a set of two illustrational books, which were distributed to senior stakeholders.
